Email Strategy & Campaigns
End-to-end email program management — segmentation, creative, A/B testing, send-time optimization, and performance analytics that consistently deliver 50%+ open rates.
IterableHubSpotKlaviyoBraze
Rekindle builds lifecycle marketing programs that re‑engage, retain, and grow your customers — through strategic email, SMS, and automation that compounds month after month.
From welcome series to win-back flows, every customer touchpoint is engineered to convert, retain, and grow your revenue.
End-to-end email program management — segmentation, creative, A/B testing, send-time optimization, and performance analytics that consistently deliver 50%+ open rates.
Compliant, high-conversion text campaigns — transactional, promotional, and conversational messaging timed to behavioral triggers for maximum ROI.
Welcome series, abandoned cart, post-purchase, re-engagement, and win-back — every automated journey optimized with AI-driven personalization and predictive triggers.
Pixel-perfect, cross-client HTML templates with VML Outlook fallbacks, dark mode support, and responsive layouts that render flawlessly everywhere.
SPF, DKIM, DMARC configuration, dedicated IP warm-up, inbox placement monitoring, blocklist remediation, and spam score optimization to maximize reach.
Custom dashboards, cohort analysis, LTV modeling, and full-funnel attribution that connect your email and SMS programs directly to revenue impact.
Lifecycle marketing leader with 17+ years driving retention, engagement, and revenue growth across B2B, B2C, and B2B2C channels. From Amazon and eBay to Orangetheory Fitness and Clever Real Estate — I've built and scaled lifecycle programs that generate measurable results.
Former professional Call of Duty esports player turned CRM strategist. I bring the same competitive precision and data-driven mindset to every campaign I build.
University of Washington · Anthropic AI Certified · Oxford AI in Marketing · Wharton Marketing Analytics
Led programs at Amazon, eBay Enterprise, Orangetheory, Xe, TOCA Football, and Clever Real Estate
Predictive segmentation, send-time optimization, and churn modeling that increased engagement by 3x
$1.2M+ incremental revenue, 30% retention lifts, 160% engagement improvements across programs
20+ CRM/automation tools including Iterable, HubSpot, Klaviyo, Braze, Marketo, Salesforce, and Adobe Campaign
Certified by Anthropic, Oxford, Wharton, HubSpot, and Digital Marketing Institute in AI and analytics
Four phases, iterative execution, measurable outcomes every month.
We tear down your current program — ESP setup, deliverability health, automation gaps, list hygiene, and revenue attribution — to map every opportunity.
We design your complete email + SMS journey from awareness through advocacy. Every trigger, segment, and touchpoint mapped to business goals.
Production-ready HTML templates, SMS copy, automation workflows, and segment logic — shipped fast with zero broken renders and full QA.
Continuous A/B testing, deliverability monitoring, AI-driven personalization, and monthly strategy reviews that compound performance gains.
Every number below comes from real programs built and optimized by our team.
Architected end-to-end email campaigns for a real estate platform and mortgage partners, including proprietary lead-gen tools and automated nurture sequences.
Led platform migration and built AI-driven churn prediction across B2B/B2C/B2B2C workflows, reducing unsubscribes while dramatically increasing engagement.
Implemented Iterable and Twilio Segment to optimize channels, reducing churn by 15% and cutting acquisition costs by 25% through data-driven lifecycle programs.
Led AI-powered segmentation and predictive lifecycle marketing with cross-functional alignment, driving measurable retention and win-back performance.
20+ CRM and automation platforms — we work with whatever you've got, or help you migrate to what you need.
Book a free 30-minute lifecycle audit. We'll identify exactly where you're losing revenue — and show you how to get it back.